Creative Director / Designer / Strategist

About

logo design, corporate identity

It's hard to stand out in a fast-paced world. With so many things competing for one's attention, it's best to have an optical hook—something that stands out amidst the clutter.

From the sketch pad to the finished product, my goal is to create unique designs and marketing solutions. I love the challenge of capturing and communicating the essence of a product or service. Whether through intriguing graphics or compelling copy, I always strive to find a solution that will differentiate my clients from their competitors and connect with consumers.


Experience

LEADERSHIP:

  • creative direction

  • client, media, vendor, and sponsor relations

  • project and team management

  • outsource management

  • brand development

  • art direction

  • photo and video shoot direction

  • event coordination

CREATIVE:

  • ad campaigns

  • annual reports

  • billboards

  • booth design

  • brand design

  • collateral design

  • corporate identity and logo design 

  • direct mail

  • editorial and publishing design 

  • merchandise

  • packaging 

  • signage 

  • social media

  • social media marketing

  • UI/UX design

  • web design

INDUSTRY:

Corporate

  • American Cancer Society

  • Aramark

  • AT&T

  • Hershey Foods

  • INROADS (nonprofit)

  • Woodhaven Foods

Computer

  • Envision

  • Integritech

  • Uniden

Educational

  • University of California, San Diego (nonprofit)

Entertainment

  • Disneyland

  • Dolly Parton’s Dixie Stampede

  • Hard Rock Hotel & Casino

  • Universal Orlando

  • Walt Disney World

  • WOW!Works

Healthcare

  • Einstein Medical Center

  • Magee Rehabilitation Hospital

  • University of California, San Diego Healthcare

Hospitality

  • Allegro Resorts

  • The Breakers, Palm Beach

  • Canyon Ranch

  • Gaylord Palms, Florida

  • Interval International

  • Marriott, Offshore

  • Nemacolin Woodlands

  • Puerto Rico Convention Center

  • Radisson, Cable Beach

  • Ritz Carlton

  • TravelWeb

Industrial

  • BHP (Samoa)

  • Fuel Power Marketing

  • Quaker City

  • Rohm & Haas

  • United Diesel (England)

  • UFA (Canada)

  • XP Lab, Inc. (Mexico)

  • Yuasa Exide

Ministry

  • Connect Ministries

  • Purpose Driven

Pharmaceutical

  • Smithkline Beecham

Publishing

  • Globe Fearon

  • LifeWay

  • Prentice Hall

  • Revolt in Style

  • Simon & Schuster

Real Estate

  • The Ginn Company

  • Reunion Resort & Golf

Sports

  • Connect 3on3 Basketball

  • Father & Son Bowl Flag Football

  • NFL Films

Awards

2023 Chart What’s Next Value Award: Lifeway

Pursuit of Excellence Award: Lifeway

The Telly Awards
Silver: Broadcast-Animated, American Cancer Society

The Florida Regional Advertising Federation Awards
Gold: Collateral, Walt Disney World College Program

The Orlando Advertising Federation Awards
Gold: Stationery, Yesawich Pepperdine & Brown.

Silver: Collateral, Walt Disney World College Program
Silver: Consumer Magazine Campaign, Nemacolin Woodlands.

Silver: Consumer Magazine Full Page, Nemacolin Woodlands.

Silver: Consumer Magazine Fractional Page, Nemacolin Woodlands.
Silver: Consumer Magazine, Nemacolin Woodlands.

Silver: Outdoor Boards, Nemacolin Woodlands.

Silver: Poster, Nemacolin Woodlands.

Silver: Special Event Material, Nemacolin Woodlands.

The Adrian Awards
Gold: Advertising Campaign, Nemacolin Woodlands.

The District 7 Council for Advancement and Support for Education (CASE) Recognition Program
Gold: World Wide Web Site, UCSD Bookstore.
Silver: Recruitment Booklet, UCSD Graduate Program in Neurosciences.
Silver: Direct Mail, UCSD Bookstore.

The National CASE Recognition Program
Bronze: World Wide Web Site, University of California Science Experts.
Bronze: Recruitment Booklet, UCSD Graduate Program in Neurosciences.

The Creative Show of San Diego
Excellence: Recruitment Booklet, UCSD Department of Literature.

The University & College Designers Association (UCDA) Design Competition
Excellence: World Wide Web Site, UCSD Bookstore.
Excellence: Recruitment Booklet, UCSD Graduate Program in Neurosciences.

The Communication Arts Group of San Diego Awards Show
Silver: Corporate Identity, Fuel Power Marketing (FPM). 
Silver: Business Collateral, FPM (folder, brochure, sell sheets and envelope)

The CASE Recognition Program
Silver: Annual Report, UCSD.  

Silver: Recruitment Booklet, UCSD Department of Literature.

Excellence: Magazine, UCSD Perspectives.

The San Diego Advertising & Design Awards Show
Excellence: Annual Report, UCSD.

Excellence: Corporate Identity, FPM.