Optical Hook


It's hard to stand out in a fast-paced world. With so many things competing for one's attention, it's best to have an optical hook—something that stands out amidst the clutter.

From the sketch pad to the finished product, my goal is to create unique designs and marketing solutions. I love the challenge of capturing and communicating the essence of a product or service. Whether through intriguing graphics or compelling copy, I always strive to find a solution that will differentiate my clients from their competitors and connect with consumers.

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Experience

Advertisements, annual reports, apps, broadcast, billboards, booth design, brochures, catalogs, capability kits, curriculum design, direct mail, editorial design, interactive sales presentations, logos, packaging, photo shoots, posters, stationery, video direction, and web sites.

 

Corporate
American Cancer Society
Aramark
AT&T
BBP
Hershey Foods
INROADS (nonprofit)
IMS Marketing
Woodhaven Foods

Computers
Envision
Integritech
Uniden

Educational
University of California, San Diego (nonprofit)

Entertainment
Disneyland
Dolly Parton’s Dixie Stampede
Hard Rock Hotel & Casino
Universal Orlando
Walt Disney World
WOW!Works

Healthcare
Einstein Medical Center
Magee Rehabilitation Hospital
University of California, San Diego Healthcare

Hospitality
Allegro Resorts
Canyon Ranch
Gaylord Palms, Florida
Interval International
Marriott, Offshore
Nemacolin Woodlands
Puerto Rico Convention Center
Radisson, Cable Beach
Ritz Carlton
TravelWeb

Industrial
BHP (Samoa)
Fuel Power Marketing
Quaker City
Rohm & Haas
United Diesel (England)
UFA (Canada)
XP Lab, Inc. (Mexico)
Yuasa Exide

Ministry
Connect Ministries
Purpose Driven

Pharmaceutical
Smithkline Beecham

Publishing
Globe Fearon
LifeWay
Prentice Hall
Raising Children
Revolt in Style
Simon & Schuster

Real Estate
The Ginn Company
Reunion Resort & Golf

 Sports
Connect 3on3 Basketball
Father & Son Bowl Flag Football
NFL Films

Awards

2013 Pursuit of Excellence Award: LifeWay

The Telly Awards
Silver: Broadcast-Animated, American Cancer Society

The Florida Regional Advertising Federation Awards
Gold: Collateral, Walt Disney World College Program

The Orlando Advertising Federation Awards
Gold: Stationery, Yesawich Pepperdine & Brown.

Silver: Collateral, Walt Disney World College Program
Silver: Consumer Magazine Campaign, Nemacolin Woodlands.

Silver: Consumer Magazine Full Page, Nemacolin Woodlands.

Silver: Consumer Magazine Fractional Page, Nemacolin Woodlands.
Silver: Consumer Magazine, Nemacolin Woodlands.

Silver: Outdoor Boards, Nemacolin Woodlands.

Silver: Poster, Nemacolin Woodlands.

Silver: Special Event Material, Nemacolin Woodlands.

The Adrian Awards
Gold: Advertising Campaign, Nemacolin Woodlands.

The District 7 Council for Advancement and Support for Education (CASE) Recognition Program
Gold: World Wide Web Site, UCSD Bookstore.
Silver: Recruitment Booklet, UCSD Graduate Program in Neurosciences.
Silver: Direct Mail, UCSD Bookstore.

The National CASE Recognition Program
Bronze: World Wide Web Site, University of California Science Experts.
Bronze: Recruitment Booklet, UCSD Graduate Program in Neurosciences.

The Creative Show of San Diego
Excellence: Recruitment Booklet, UCSD Department of Literature.

The University & College Designers Association (UCDA) Design Competition
Excellence: World Wide Web Site, UCSD Bookstore.
Excellence: Recruitment Booklet, UCSD Graduate Program in Neurosciences.

The Communication Arts Group of San Diego Awards Show
Silver: Corporate Identity, Fuel Power Marketing (FPM). 
Silver: Business Collateral, FPM (folder, brochure, sell sheets and envelope)

The CASE Recognition Program
Silver: Annual Report, UCSD.  

Silver: Recruitment Booklet, UCSD Department of Literature.

Excellence: Magazine, UCSD Perspectives.

The San Diego Advertising & Design Awards Show
Excellence: Annual Report, UCSD.

Excellence: Corporate Identity, FPM.